Analysis of Operation Mode of Automobile Implantation Marketing

摘要

As the world car industry grows, car market competition intensified. How to find new marketing mode has become the car companies actively seeking a major breakthrough. The desalination advertisement publicity of dominant trait, will own brand and product clever film and television media, network game implanted sports events, education and training, and some popular form of mass, often can have the ideal brand spread and product promotion effect. This topic is trying to analyze the characteristics of implantable marketing, approach, the principle, construct a car implantable marketing mode of operation analysis its limitations and put forward some countermeasures.