A Study on Market Oriented Product Innovation Strategies for Technology Product Market

机译：技术产品市场市场创新策略研究

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For the traditional product market, customer's requirements for the new product are product quality, cost, and delivery. However, several emerging market trend such as competitive technology product market requires different product development management. This paper defines the concept for strategic approach for the high technology product market. The suggested management method defines the different approach to satisfy the customers in the target market. The introduced approach effectively manages the three types of innovation concepts. The innovation factors are applied to define the strategies for approaching high technology product market. The paper defines the several practical management methods for the current high technology market by using the three innovation factors.

机译：对于传统的产品市场，客户对新产品的要求是产品质量，成本和交付。然而，竞争技术产品市场的几个新兴市场趋势需要不同的产品开发管理。本文定义了高科技产品市场战略方法的概念。建议的管理方法定义了满足目标市场中客户的不同方法。介绍的方法有效管理三种类型的创新概念。创新因素适用于定义高科技产品市场的策略。本文通过使用三种创新因素来定义当前高科技市场的几种实用管理方法。

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《International Conference on Industrial Engineering and Engineering Management》|2009年||共5页
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Masaru Ishioka; Kazuhiko Yasuda;
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中图分类 TB-53;
关键词
Product Innovation; Innovation Management; Marketing Strategy; Service Innovation; Product Development Strategy;

机译：产品创新;创新管理;营销策略;服务创新;产品开发战略;

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1. Myth of market needs and technology seeds as a source of product innovation - an analysis of pharmaceutical new product development in an anti-hypertensive product innovation [J] . Makoto Takayama, Chihiro Watanabe Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management . 2002,第6期

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2. The Innovation Oriented and Human Resource Development Policy Affecting Markets and Products Development through Organization Innovation Support [J] . Chanongkorn Kuntonbutr, Natnarong Jaturat, Tsutomu Konosu, International Journal of Applied Engineering Research . 2017,第24aPta7期

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3. Gray Market for Information Technology (IT) Products: Status, Implications, and Strategies to Address the IT Gray Market Threat [J] . Naveen Gudigantala, Pelin Bicen Communications of the Association for Information Systems . 2011,第1期

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4. A Study on Market Oriented Product Innovation Strategies for Technology Product Market [C] . Masaru Ishioka, Kazuhiko Yasuda IEEE international conference on industrial engineering and engineering management;IEEM'2009 . 2009

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5. Financial Market Innovation and Product Innovation: Evidence from Commodity Futures Markets and Stock Markets [D] . Kong, Lingfei. 2021

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7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

A Study on Market Oriented Product Innovation Strategies for Technology Product Market

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