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Framing Effects and Accentuation of Negative Dimensions

机译:负尺寸的构图效果和强调

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Framing effects refer to the phenomenon that one makes a decision depending on the way the choice is described, under uncertainty (Tversky & Kahneman, 1981). Shafir (1993) suggested that one tended to pick the alternative that had more dimensions for the justification because one needed to justify one's decision if there was no clear basis for choice. Then, the enriched option has more chance to be both chosen and rejected than the impoverished option. In the present study, it was investigated whether framing effects would be observed with cultural difference of decision-making.
机译:框架效应是指人们在不确定性下根据选择的描述方式做出决定的现象(Tversky&Kahneman,1981)。 Shafir(1993)建议人们倾向于选择具有更多维度的正当性选择,因为如果没有明确的选择依据,则需要证明自己的决定是正当的。这样,富裕的期权比贫困的期权有更多的机会被选择和拒绝。在本研究中,研究了是否会因决策的文化差异而观察到成帧效应。

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