AN INVESTIGATION OF FACTORS THAT AFFECT WEB SHOPPERS' SATISFACTION AND INTENTIONS OF REPEAT WEB PURCHASES

机译：影响Web购物者满意度和重复Web购买意愿的因素的调查

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A telephone survey of a randomly selected sample of adult Web shoppers in a large metropolitan area was conducted. The purpose of which was to investigate the factors that may affect customers' satisfactions with their online shopping experiences and their intentions to shop online in the future. The results support the idea that customers' perceptions towards user-friendliness of websites, customer service online, and possible risk involved in online transaction influence both variables.

机译：在一个大都市地区，对随机选择的成人网购者样本进行了电话调查。目的是调查可能影响客户对其在线购物体验的满意度以及将来他们的在线购物意图的因素。结果支持以下观点：客户对网站的用户友好性，在线客户服务以及在线交易中可能存在的风险的感知会影响这两个变量。

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《Annual meeting of the Decision Sciences Institute》|2001年|p.1233-1235|共3页
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Faye X. Zhu; Injazz Chen;
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中图分类管理学;企业经济;
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AN INVESTIGATION OF FACTORS THAT AFFECT WEB SHOPPERS' SATISFACTION AND INTENTIONS OF REPEAT WEB PURCHASES

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