Studies in international business strategy and international marketing have recently pointed out hte need for further comparative empirical investigation of strategic business environments across borders. In this study we differnetiate the comarative effect of strategic environmetns on firm performance, controlling for strategic positioning, on two matched samples of 189 firms in the United Kingdom and the United States. Results showed that three of the variables for which conclusive tests could be made demonstrated the same relationship to firm perforamnce in both environments. However, two other variables, Industry Net Exports and Industry Productivity were shown to have significantly different relationships to firm performance in hte two countries. These results add weight to the argument against uncritically aggregting data across country environments in studies of itnernational business.
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