A CONCEPTUAL MODEL OF CONSUMER WILLINGNESS TO PROVIDE THE PERSONAL HEALTH INFORMATION: AN INTEGRATED PERSPECTIVE

摘要

As digitization being emphasized gradually in healthcare, the privacy of people’s personal health information has escalated as matter of significant concern in the public. Based on the review of empirical studies, this research summarizes the conceptualizations of health information privacy concern, information sensitivity, risk, trust and emotion. Also, this research provides an integrative framework to identify the relationships between these factors. The result of this research could assist in enhancing researchers to explore in relative domains.