FROM ADOPTION TO ADDICTION: THE CASE OF MOBILE ADDICTION

摘要

Recently, there has been an explosive increase in the use of mobile phones in societies which raises concerns about social and psychological effects of excessive use of mobile phones by individuals. The goal of this study is to investigate whether mobile phone adoption factors (including perceived ease of use, perceived usefulness, perceived enjoyment, and social influence) as well as various mobile applications and services can also lead to mobile addiction. This paper proposes a model of mobile phone addiction based on technology adoption and addiction literature.