DO PRODUCT LIFE CYCLES IMPACT THE RELATIONSHIP BETWEEN PURCHASING PRACTICES AND PURCHASING PERFORMANCE: A COMPARISON OF UNIVERSALISM AND CONTINGENCY PERSPECTIVES

摘要

This research examines whether product life cycle (PLC) stage influences the relationship between purchasing practices and purchasing performance. Our results suggest that PLC can influence the efficacy of some purchasing practices, while other purchasing practices appear to be linked to purchasing performance regardless of the PLC stage.