DO PRODUCT LIFE CYCLES IMPACT THE RELATIONSHIP BETWEEN PURCHASING PRACTICES AND PURCHASING PERFORMANCE: A COMPARISON OF UNIVERSALISM AND CONTINGENCY PERSPECTIVES

摘要

This research examines whether product life cycle (PLC) stage influences the relationshipbetween purchasing practices and purchasing performance. Our results suggest that PLC caninfluence the efficacy of some purchasing practices, while other purchasing practices appear tobe linked to purchasing performance regardless of the PLC stage.