Organizations are seeking to capitalize on opportunities in the rapidly growing global marketplace. Once the domain of onl ythe largest businesses, changes in the technological environment (in particular the Internet) have opened world markets to organizations of all sizes as well as across all indutries. Along with the opportunities and advantages available in the global marketplace exist a host of new challenges. This paper will propose two models, based on the work derived fro mthe itnernational business and informaitn systems liternature that will aid organizations in matching their Internet strategy to their global busines strategy and hence determien their strategic position relative to international commerce.
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