It's all about revenue and profitability. The basis for a healthy productive enterprise and economy is the sustainable manufacturing of durable goods. Having a solid plan is absolutely necessary for creating a successful manufacturing venture. The operative word here is "sustainable". So to successfully launch a product into the market, you have to carefully plan for it and know where you want the plan to arrive at. Neglect this facet of doing business and you will likely arrive at a destination you hadn't anticipated. Somewhere in the unstructured, creative act of product development, the original business intention can become obscured: you need to make the product and be able to sell it at a pre-determined profit. When a manufacturing project plan is created at the early product development phase, the project now becomes goal oriented.
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