Crucial Launchfor Under-offer group?

摘要

The new Jaguar XF won the What Car? Car of the Year 2008 award. The magazine's website last year summed up the importance of the new model to Jaguar, which has been put for sale by its owner Ford: "Given Jaguar's current problems, it's inevitable that the new XF-the model that replaces the retro S-type - will be seen by some as the car that will kill or cure the company. Inevitable, but wrong. "With red ink still covering the balance sheet and a future within the Ford empire increasingly unlikely, Jaguar needs far more than this one new model, produced at a maximum rate of only 50,000 a year, to get back on its feet. BMW and Mercedes build at least five times as many 5 Series and E-Class cars. "It's a vital newcomer for Jaguar, all the same - a showcase of what the company can do, as well as a chance to start reversing fortunes - and the people who buy it won't be doing so out of sympathy. They'll have simply decided it's so utterly stunning, they have to have one.