A Study on Tourism Image Orientation of Tianjin

摘要

Starting with the status quo of tourism development of Tianjin, this paper analyses the factors restricting the tourism development of this city, as well as the characteristic of tourism resources and market perception of this city by conducting questionnaire investigation into the tourism image of Tianjin. Basing on the above, it discusses the establishment of tourism image of Tianjin, and puts forward the theme words of whole image of tourism and tourism attractive matter image.