The present invention relates to a tourist information guidance system and method using an expert recommendation technique, the method comprising: displaying a tourism theme field selection window on a connected user terminal, and receiving a theme field selection signal from a user through the user terminal , Displaying experts for the selected theme field in an order similar to the user''s preference, receiving an expert selection signal from the user, displaying tourist recommendations selected by the selected expert, and receiving a tourist attraction selection signal from the user, And displaying information on the selected tourist destination. According to the present invention, by introducing the expert''s tourist attraction recommendation system, the expert''s experience and knowledge can be combined with the tourism field to provide more reliable tourist information to the user, and a customized travel plan suitable for an individual''s taste is possible. .
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