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The Analysis Of Tourist Attractions Destination Pattern With Behavior Proliferation Based Services Resource

机译:基于行为扩散的服务资源对旅游景点目的地格局的分析

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摘要

Service industry thriving and service economic prosperity is an inevitable outcome of a country or region which get to a certain stage of economic development. China's famous service spots attractions are so many that different service regions all the China put various means and ways to attract tourists from home and abroad in recent years. How to evaluate these numerous kinds of services policies and economic effects of tourism has long been a weak link in tourism service resources research. In this paper, we choose the four major scenic service areas in China Jiangxi Province to analysis visitors spontaneous choice selection and infection choice selection with the theory of the proliferation behavior, drew the conclusion that the service sector should anglicizing efforts on different types of travelers based on the characteristics of selfservice resources, targeted the commencement of marketing and publicity, thus can enhance working performance, building special service brands forever.
机译:服务业的兴旺发展和服务经济的繁荣是一个国家或地区进入经济发展的必然阶段的必然结果。中国著名的旅游胜地景点如此之多,以至于近年来全国各地的服务区域都采取了各种手段和方式来吸引国内外游客。长期以来,如何评价旅游业的多种服务政策和经济效果一直是旅游服务资源研究的薄弱环节。本文选择了江西省四大景区服务区,以扩散行为理论对游客的自发选择和感染选择进行分析,得出结论:服务业应根据不同类型的游客进行努力。根据自助服务资源的特点,有针对性地开展营销和宣传活动,从而可以提升工作绩效,永久打造特色服务品牌。

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