The Research on and Application of the Multi-regression Technique in the Course of the Marketing Decision-making of the Enterprises

摘要

The reformation of the economy system has led the functional department and status of the enterprisesrninto the variance state. Under the condition of the market economy, the kernel of the enterprises’ functionalrndepartment has diverted to that of marketing decision-making, which face to market and meet with the need ofrnconsumption. Assuredly, the kernel of marketing decision-making is to prognosticate the future marketrnrequirement quantity of the production of enterprises accurately, so that it can ensure and realize the maximum ofrnthe enterprises’ profit increase. Applying the proof testing demonstration analyze method of economics andrnadopting the multi-regression technique, this paper analyzes the enterprises’ production requirement quantityrndecision-making of the GMC (Global Management Challenge) and changes a great many of uncontrollable factorsrnto the controllable ones of the enterprises. So, it can make the forecast order form closer to the actual prices of thernfuture market requirement quantity in the production marketing decision-making of the enterprises and realize thernoptimizing combination and the working object with the minimum of the cost and the maximum of the profit. Andrnit can insure the realization of the profit increase mostly of the enterprises in the lifecycle of the production.