SYSTEMS AND METHODS FOR INTEGRATING DATA MINING AND OTHER MARKETING TECHNIQUES WITH FANTASY SPORTS CONTEST APPLICATIONS

摘要

Systems and methods are provided for integrating quantitative marketing techniques in fantasy sports contest applications and other contest applications to provide personalized advertisements and other marketing related communications and/or content. The fantasy sports contests application may create user profiles to store various information associated with users. Information associated with users may be provided by the users or automatically gathered by the application through various channels such as external consumer databases. The application may employ tests such as personality tests and other types of predictive games to collect additional user information. The application may also link user profiles to users clusters including other users having similar characteristics.