The Analysis of B2B Business Model Based on Value Chain

摘要

Electronic business impacts differently the business process in or between the corporations in variantrndegree. In view of the new features of the Internet, critical questions to be answered included: what are thernemerging business models and related to this, which strategic marketing approaches are applied, or emerging. Inrnthe paper, the business models in B2B are classified into four types as e-procurement, e-marketplace, e-tradernexchange, and collaborative trading community from the value viewpoint. And then the paper gives thernbenchmark among the four business models by providing a framework that has been developed on the basis ofrncurrent commercial Internet business. The difference between the value chain in traditional commerce and the onernin e-business is compared. And we give the success factors by a case study and the barriers to electronic businessrnin the developing B2B business model.