Flexible Packaging and Labels are far the most profitable and dynamic packaging sectors, accounting for a total converted value of $72.35BN per year worldwide. It goes without saying that the players in these markets can profit highly from industrial digital color printing as the consumer goods, label and packaging manufacturers experience the (growing) need for' short-run printing with variable items becoming stronger in the printing industry. The number of one-reel jobs is growing each year. To stay competitive, consumer producer companies (CPC's) will have to embrace digital printing. With the current Drop-On-Demand full color inkJet technology new areas are open for industrial digital printing. Size, production and cost are approaching the market requirements for short-run. The market fitness, cost savings and post-printing possibilities of industrial digital color printing are discussed and illustrated with a cost case, comparing the total converting process for conventional printing and industrial digital inkjet systems.
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