Developing Mass Markets for Mobile Internet Services

摘要

Discovering which services or which bundles of services are best able to exploit the potential of the mobile internet poses a major precondition for the emergence of mass markets. The only way to discover these services is to organize market competition between independent content providers, as most users are not yet able to express their needs. The paper points out the coordinative and strategic necessities enabling competition and compares the measures taken by Japanese and European operators in the context of second-generation cellular networks. The comparative analysis demonstrates how Japanese operators greatly reduced market entry costs for content providers, thus giving birth to a broad spectrum of mobile content.