Analysis for Fashion Emergence by Agent-based Simulation

摘要

In this paper, how fashion emerges is studied. Fashion is a phenomenon with which some thing accepted by many people. The basic process of fashion emergences is as follow. At first, a new phenomenon is adopted by a few people. When it conies to majority through the interaction among individuals, it becomes a fashion. This paper proposes two models. Both models are based on the threshold. It determines whether agents adopt fashion or not The first model is "each one knows only their own neighbors" which can explain the individuals' interaction causing fashion. The other is an "everyone knows everything" model, which shows the effect of information. To understand how fashion emerges, it is necessary to integrate both models.