Market Oriented Fuel Cell Product Development

摘要

Globally, market forces are being unleashed as a result of the electric utility industry undergoing rapid change through deregulation. Its traditional attributes ― monopoly status, government ownership, government regulation and vertical integration are giving way to separate yet linked businesses ― power generation, power transmission and distribution and power retailing services. This fragmentation offers new opportunities for advanced power generation products such as fuel cells. This paper explores what the impact of such deregulation, privatization and fragmentation on the opportunities for fuel cells.