Smart Strategies for Creating Culture Friendly Products and Interfaces

摘要

We increasingly live a 'local' global existence, whereby we are affected by the connectedness of the world but at the same time desire to retain our local identity. In this scenario, what strategy should one adopt when designing products and interfaces for use across the world? While we know the pitfalls of the 'one size fits all' strategy, is there an alternative way to include the cultural element in design without incurring huge cost and effort? This paper discusses one such strategy that allows cultural customisation without the' kill bill' budget.