On the Influence of the Sports Support on Sponsors

摘要

By incurment of positive social domino effect, the enterprises sponsor the sports industry to enhance the fame and image of the brand and attract the favor and attention for mall social circles, thus create better conditions which are beneficial to the sustainable development of the enterprise. This paper discusses the origin and development of sponsoring sports culture, analyses impact of sponsoring sports culture upon sports industry and the benefit to the participant enterprise and put forward some suggestions on how to made sponsoring sports culture better.