A Study on the Role of CRM Playing in the Adaptive Enterprise

摘要

In the world's harshest environments, the key to survival is adaptation. It's a simple tenet of biological life, but when you apply it to the business realm, it can yield extended insights and innovative ideas for companies struggling for survival. Intersecting the role of isolated CRM in the adaptive enterprise is the paper's focus. Based on the comparative analysis of adaptive enterprise-sense & respond and traditional building & selling enterprise, this paper presents insightful and fresh views on the role of CRM playing in the adaptive enterprises.