Using Holt-Winters Model to Forecast Total Retail Sales of Social Consumer Goods

摘要

Total Retail Sales of Consumer Goods is important indexes of studying the fluctuant circumstance of domestic retail market and reflecting the degree of economic boom. Being able to accurately predict the future value can provide a series of production and living activities such as macro-control, investors' investment and resident' consumption a scientific basis. Based on the monthly data of Total Retail Sales of Consumer Goods in our society, 2003 -2010, using Holt -Winter Model to predict the Total Retail Sales of Consumer Goods.