Village Library and Social Media: Communicating 'Puro Village Library' to Consumers through Facebook Account

摘要

Libraries play a crucial role in the development of society. In this era, where the Internet dominates many fields of human life, libraries needs to optimize internet technology either in terms of the management or the communication to the stakeholders. Indonesia's infrastructure for Internet connection has been improving until now, yet many villages already have privilege to it. The purpose of this research is to study the usage of social media as channel of communication for village library in Sragen, Central Java, Indonesia, namely 'Puro Village Library' based on its Facebook content. This research focuses on seven themes: engagement, listening, relationships, trust, authenticity, visibility, and branding. Using document and literature study, this research analyzes the posts of 'Perpustakaan Bukuku Guruku' Facebook account during the first semester of 2018 using content analysis. This research found that 'Puro Village Library' has utilized social media (Facebook) for communicating with the customers. However, the usage was not optimum because the seven themes used in this research did not appear optimally based on the posts in the organization's Facebook account. This result implies a need for communication management literacy among village libraries, especially in terms of broadening costumers so that social media utilization can be optimal.