In order to realize the on-line product semantic reconstruction in the virtual organization, the uniform knowledge representation method is put forward including the product data in STEP and the product document data in SGML at first. Second a Semantic Base Cell model of Fractal Hierarchy -Linear Hyperlink is presented. At last according to this model, build the semantic association by the two description layers: the XML template for syntax layer and the OWL template for semantic layer.
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