SELF-PRESENTATION ON PERSONAL HOMEPAGES

摘要

This paper is based on a study that investigates the self-presentation on homepages on three levels. On the first level we explore the content that was used for presenting oneself on homepages and we examine if certain "dos and don'ts" have been established in the choice of content as well as in the way of presentation. The second level does a reconstruction of the significance of content for the given material within the author's scope of meaning. On the third level the study tries to find cultural explanations for the "self-representation on personal homepages" phenomenon.