Evaluation and Development Countermeasures on E-Commerce Service in Tourism Industry of Western China

摘要

The development of western tourism has received much attention by government and travel enterprises, but the current development situation of tourism e-commerce in Western China is still in primary stage. This paper uses content analysis to evaluate the e-commerce service of travel agencies and hotels in Western China. Moreover, this paper puts forward development countermeasures for enhancing the e-commerce service level of western tourism.