Is a Picture Worth a Thousand Words?Investigating Structural Knowledge with Textual and Pictorial Stimuli

摘要

The differences between the processing of textual and pictorial information have been a topic ofrnresearch for some time now. Previous research concerning the modality of information has oftenrnconcentrated on the speed of processing rather than the organizational differences that may exist.rnThis experiment utilized card sorting to evaluate the changes in knowledge organization that occurrnwhen information is presented in text and picture formats. In addition to this, the structure of thernelicitation task was manipulated to evaluate its effects on sharedness. It was found that textualrnstimuli produced a greater sharedness among participants in a free sorting task. However, for arnstructured sorting task, results reversed, and pictorial stimuli created a greater level of sharedness.rnOverall, structured sorting tasks produced a greater level of sharedness than the 6ee sortingrncondition, regardless of modality.