Personalization of E-Commerce applications is an issue that is gaining increasing importance with thernadvancing maturity of such systems. There is already E-Commerce software on the market offering integratedrnE-Shop and personalization functions. However, the available software is too time-consuming and expensivernfor SMEs. With this in mind we saw a need to investigate the potential for personalization from the particularrnangle of SMEs. This paper presents the results of a research project about personalization of E-Commercernapplications run by SMEs. The project started with an empirical study about the current state of personalizationrnin E-Commerce applications run by SMEs. The findings encouraged us to start the development of a projectrnmethod for the development of standard personalization components in ERP systems. The method builds on arnpersonalization framework which forms the basis for the requirement analysis and the consecutive extensionrnof ERP II systems. Our discussion is structured around the basic steps of the customer profile life cycle:rnmodelling customer profiles, data input, data processing, and information output.
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