A VALIDATION OF THE DIFFUSION OF INNOVATIONMODELS IN MOBILE DEVICES: AN ASSESSMENTOF CELLULAR PHONES

摘要

Plenty of wireless commercial services provide the potential for organizations and users to perform variousrncommerce-related tasks without regard to time and location. Mobile commerce needs to be conducted withrnwireless (or mobile) devices. Therefore, tracking the diffusion of mobile devices is an increasingly importantrntask, especially for mobile commerce planners. In this study, we investigate the adoption and diffusion patternrnof the cellular phones which is the most popular wireless devices. The generalized mathematical model of therndiffusion of an innovation as developed by Mahajan and Peterson (1985) will be explored. The availablernstatistics on number of the cellular phone subscribers will be examined. The extent to which the process ofrnadoption of the cellular phones can be more appropriately described by an Internal-Influence, External-rnInfluence or Mixed-Influence diffusion model will be also discussed.