To prepare students for diverse careers in service-oriented industrie,s and interdisciplinary graduate course was developed entitled Seminar in Customer Service. This course explored the dynamics of customer service from a theoretical, technical, and practical point of view. the purpose of this creative teaching activity was to complete a thorough case analysis of a "customer service issue" using supporting theory, current literature, and empirical research to draw conclusions and make recommendations. University students were selected by the class as the target market to analyze. Groups were assigned to investigate various service issues for both undergraduate and graduate students.
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