The present study examined the influence of three components--psychological factors (beliefs, attitude), social factors (social support, social acceptance), and prior experience (prior experience with mail order shopping, the Internet)--on apparel buying intention through the Internet. Study objectives were (1) to examine consumers' experience with mail order and Internet apparel shopping and (2) to propose a theoretical model describing consumer adoption of the Internet for apparel shopping by incorporating two social-psychological theories--the theory of reasoned action (Fish-bein & Ajzen, 1975) and the theory of innovation adoption (Rogers, 1995).
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