The effects of perceived amount of information on perceived risks and purchase intentions in television shopping

摘要

The purpose of this study was to examine the effects of perceived amount of information on perceived risks and purchase intentions in the context of television apparel shopping. In an experimental format, women aged over 35 (N = 128) viewed a six-minute television shopping segment selling a top and pant outfit. They assessed perceived risk related to purchase of the outfit, perceived amount of information available in the segment, and purchase intentions. Respondents answered open-ended questions about previous in-home shopping practices and provided demographic information.