A New Look for Australia's Approach to Aviation Safety Education

摘要

Australia's Civil Aviation Safety Authority (CASA) has recently reviewed and significantly revised the approach it takes to its aviation safety communication and education work, drawing on established social marketing principles to do so. The starting point for this changed approach involved research to gain a better understanding of the demographic characteristics of its audiences and social research to identify safety attitudes and behaviors of key audiences, their safety information and education needs and preferred channels for communication.