Identification of Customer Value of Healthcare Services in Taiwan

摘要

The Taiwan national health insurance was first conducted in 1995 and plans of health insurance payment have been modified several times. Nowadays, hospital operating environment is getting more and more competitive. Therefore, how to take the advantage of competitiveness is the urgent topic of gaining advantage of competitiveness.The objective of this study is to identify a qualitative dynamic value of attribute, based on Keeney's (1999, 2001) and Ma, et al. (2001) approaches, that provides insight into the customer s value to hospital managers. The procedure includes a detail discussion for the model by recognizing the relevant data and making them as objectives.