Marketing Mix in Multilevel Marketing Companies

摘要

Multilevel marketing as one of possible forms of products or services distribution as well as the remuneration system is widely considered to be serious, fair and ethic way of managing and functioning of the organization. However, many people are still against. One of the possibilities how to prove it and how to show the significant difference between traditional and MLM companies refers to the comparison of their marketing mixes. This article deals in full with MLM system and compares marketing of non-direct sale companies as well as direct sale companies where the dealers are remunerated according to multilevel marketing. This comparison is based on the basis of 4P's and extended 7P's marketing mix.