The semantic network and social network analyses of Vancl's micro-blog

摘要

Today, lots of enterprises in China have their own micro-blogs, but most of them are obsessed in making full use of their enterprise micro-blogs. In this paper, by reviewing the general conditions of Chinese enterprises' micro-blogs and the ideas about applying the enterprise micro-blog into business, we first propose to use the semantic network and social network analysis in taking advantages of enterprise micro-blogs. Then we rank the topics' attraction of Vancl's micro-blog texts and describe the analyses on them of two periods, that is, Sep–Nov 2009 and Sep–Nov 2010, which demonstrates that such kind of analysis can definitely reveal the customers' real needs, preferences and the tacit connections buried in the enterprise micro-blog texts. At last, we put forward four application strategies in helping enterprises to employ their micro-blogs into business.