A Study of Lay Graphic Communication

摘要

This PhD thesis aims to describe and analyse lay (nonexpert and non-professional) graphic communication and its relation to professional design practice. It investigates the ways in which lay designers understand and make sense of design tasks by examining their practical reasoning and everyday knowledge about design, and their awareness of graphic rules, principles, genres and conventions. It furthermore considers the degree to which lay designers are aided or hindered by technology during the design process. This project is expected to illuminate the nature of ordinary design ability and thus contribute to a fuller comprehension and conceptualisation of design knowledge and expertise.