GappaGoshti™ -A Social Networking Platform for Information Dissemination in the Rural World

摘要

The poor, rural, semi-literate farmer in India is in dire need of credible information services for sustenance. Various telephony, Interactive Voice Response System (IVRS), Short Messaging Service (SMS) texts, kiosks, and mobile based approaches have attempted to cater to their information needs, but have failed to give an engaging and useful experience. We have attempted to give the rural farmer a rich and useful Internet-like experience through a mobile based multimedia social networking platform -GappaGoshti™. We have created an engaging user experience which transforms into a platform used for information exchange, advice exchange, announcement board and more such services in spite of the technology and social challenges.