DECISION-MAKING TOOLS IN NEW PRODUCT DEVELOPMENT PROCESS: A LITERATURE REVIEW

摘要

New product development (NPD) is done under competitive, dynamic and uncertain circumstances. The information used to make decisions is not well -understood. Many methods and tools have been developed and proposed to companies to improve their NPD processes. However, it is not easy for companies to select the methods or tools to utilize in their NPD. This study categorized the methods and tools used in each stage of the NPD process and identified their limitations. As a result, this study provides information that can be used by companies in selecting the most appropriate methods or tools for a given NPD project.