Advertiser's perception of Internet marketing for small and medium enterprises in Pakistan

摘要

Internet-based businesses have made it quite possible for an individual to communicate with a lot of people about some particular brands, companies or products. Online shopping websites for the retail sales direct to consumers. Therefore, the impact of C2C (consumer-to-consumer) communications has been greatly increased in the marketplace. It is now important for the businesses to promote their products or solutions over the Internet. The trend of online purchasing and selling is increasing. This paper presents the current state of affairs regarding the implementation of Internet Marketing strategies in Pakistan. This study focuses on the online advertiser's perception towards the use of Search Engine Optimization (SEO) and Social Media Optimization (SMO). The research study is conducted to find out expert's opinion regarding online promotion of the businesses. The results clearly indicate that experts more focus on SEO with compared to SMO. On the basis of results, it's also claimed that products and business can be promoted by SEO strategies. In this way, more numbers of visitors click on website and conversion rate also increased.