Consumer responses to corporate social responsibility campaigns of automobile manufacturers in Thailand

摘要

Nowadays Corporate Social Responsibility (CSR) has become an important standard practice among large companies and trend of corporate social responsibility spending was continued to increase. The purpose of this research is to examine how consumers responses to CSR campaigns of Automobile Manufacturers in Thailand. Researchers conducted a survey research of 406 samples through valid and reliable questionnaires. Data were analyzed by using multiple regression analysis technique. Finding indicated that consumer respond to CSR campaigns vary across CSR campaigns. Implications and recommendations are discussed.