Integration of High-tech SME Ramp;amp;D and Marketing Strategy Based on the Life Cycle Theory

机译：基于生命周期理论的高科技中小企业研发与营销策略的整合

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This paper used life cycle theory to analyze that in the different stages of development, high-tech SMEs carry on the reasonable allocation of resources to develop an appropriate R & D strategy and marketing strategy, ensuring the technical innovation ability and market ability common harmonious development.

机译：本文运用生命周期理论来分析，在发展的不同阶段，高科技中小企业要进行合理的资源配置，以制定适当的研发策略和营销策略，确保技术创新能力和市场能力共同协调发展。。

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《2012 Second International Conference on Business Computing and Global Informatization.》|2012年|p.859- 862|共4页
会议地点 Shanghai(CN);Shanghai(CN)
作者
Wang Jie; Tang Zhen;
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原文格式 PDF
正文语种 eng
中图分类自动信息理论;自动信息理论;
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Integration of High-tech SME Ramp;amp;D and Marketing Strategy Based on the Life Cycle Theory

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