From the organization transmission, media operation has multiple functions. From a micro-layer, media operation provides various services to the media and coordinates the relationship between the game organizer and the media. From a macro-layer, media operation is to build the image of the game organizer in different circumstances and protect the game organizer. Sports Media Operation System of Beijing Olympic Games should have a clear organization structure, clarify the responsibilities and tasks, and build good relationship with relevant department. During the construction and development process of Sports Media Operation System of Beijing Olympic Games, the successful experience of foreign SID and past Olympic Games media operations has been fully absorbed and the unsuccessful lessons have been learned. Combining with the specific national conditions of Beijing Olympic Games and the self characteristics of media operation, a highly-efficient Sports Media Operation System of Beijing Olympic Games is constructed. It is suggested that the study and demonstration of Sports Media Operation System of Beijing Olympic Games should be enhanced.
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