Research on Evaluation Index System of Media Performance in Sports Events

摘要

With access to relevant literature and information, we use research methods of questionnaire survey, expert interviews, analytic hierarchy process and so on, through related research work after careful organization, in combination with manual calculation, and implement the validation of computing procedure. Data analysis shows that the computing procedures are effective, practical, and can be widely used. It establishes data quantification support for the media impact on social identity for future to hold a series of major international sports events. The final case analysis suggests that the participation and interaction of social celebrity can increase the influence of sports media communication, which is an important reference method to unite a variety of communication forces to construct public opinion impact. Strong communication strategies are out of the historical stage, and flexible communication strategies refer to the potential. Flexible political ideology in some news reports let the audience inadvertently accept the established political ideas and positions, which is also the political communication field that countries in the world are committed to develop currently.