In this paper, we examine how top management team (TMT) attention affects firm's international market entry mode from attention-based view. Using data of the 60 China's listed manufacturing companies, we measure the top management team attention with automated text analysis method and test the hypothesis by multinomial logistic regression. The empirical results show that when top management team pay more attention to strategic factors, the enterprise prefer to choose investment entry mode; when top management team pay more attention to product trading factors, the enterprise prefer to choose export entry mode. This study provides a different view on firm's international market entry mode choice and important implications for emerging market companies.
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