The Marketing Strategy of Chinese Firms:Case Study of the Chinese Petroleum Corporations in Africa

摘要

In today's high oil price environment, Chinese Petroleum Corporations have been able to leverage their influence to an extent far from our ken recently.They are now an unusual agglomeration of modern entrepreneurial talent striving for earning's growth and ever greater profitability, while at the same time remaining arms of a government are increasingly focused on China's long-term energy needs. They are competing with a great number of firms (western and non western) through projects and investment opportunities in Africa. We take a marketing approach to examine Chinese petroleum strategy. By analyzing their strategies we attempt to shed light on previous studies to identify whether distinct features may well explain Chinese firms cases in Africa or not.